About:

The Utah Lake Authority aimed to create a logo and brand that would resonate more deeply with the community, evoking a sense of nostalgia while introducing a modern flair. This refreshed take on a classic park icon offered a unique opportunity to delve into the rich history of Utah Lake and align with the state's goals for its future development. By bringing this vision to life, they sought to create a memorable identity that reflects both the of the lake and the aspirations for continued growth and preservation.